Archive for September, 2012


Genesis is the annual B plan competition on social entrepreneurship. It is being organized by the Entrepreneurship Cell of IITM every year, since 2008.

This year, from a 100 plus entries, 8 teams were shortlisted and were pitted against each other on September 16, 2012. The top two teams bags a cash prize of 4 lakhs.

This blog post is about the B plans presented by the teams.

ISIS – Skill development center

ISIS is a training center for the rural youth to make them employable in their own home land. The Krishnagiri based Skill development center focuses its training mainly on banking, IT sector and is planning to expand as a Business process Management. They also improve the student’s communication skills and soft skills during the training. In addition to that they conduct soft skills development program for various colleges.

The main objective of making the rural youth stay in their own home land is not possible. It’s mainly because of the current market trend in the rural area.

Project Kayakalp – Pulling the strings of change

A student body supported by SIFE community , Project Kayakalp is trying to empower the artist who live in poverty because of their lost art form. They are currently focusing on raising the standard of living of the Rajasthani puppeteers.

The Kayakalp team works in a very structured manner by identifying the puppeteers who are economically backward and giving them expert training in their art form. Because of this training the puppeteers are able to add entertainment quotient to their already existing art form and hence making it more attractive and profitable. Through effective marketing, using puppets with fancy costumes, theme based puppet shows the puppeteers are getting more and more visibility.

As a proof of the above statements the team stated that the Rajasthani puppeteers have successfully completed 7 shows and are going strong.

Even during the off season the team Kayakalp helps the puppeteers in keeping themselves busy either by enhancing their skills or by teaching the kids the art of puppetry there by inculcating an interest for puppetry in the younger generation.


Unique of its kind the team is working on TB cure. This is different from the existing ones as it will increase the immunity of our body from the TB causing bacteria rather than directly attacking the bacteria and flushing it out of the system. It’s done by injecting the antibody to the hen. The eggs of the hen produce the substance with additional immunity from the bacteria responsible for TB. It is then processed and transported for consumption.

This is an on going experiment if successful will result in a low cost and high quality drug for TB cure. The side effects of this cure is something which we will have to look into.

With three teams done and three more to go we broke for lunch.


It’s a venture on treating pathological and infectious waste. It’s a cost effective method which uses the MATE technology.

It was the first session post lunch and i was in the mood for a siesta. so I was unable to cover much about this venture.

Swasthabharat – Health For All

If a lot can happen over coffee, a lot more can happen over a mobile phone. Swasthabharat presented a simple sms based multilingual app for diabetes. As India is the country with high number of diabetic patients and Chennai being the diabetic capital of India, there is a need to create awareness on diabetes.

This app is a set of 20 questionnaire which has to be answered. Based on the response the risk level of diabetes for the patient is found. Apart from that it gives alerts on banned drugs. Swasthabharat is also collaborating with Asha for the TB cure.

A 6 month free trial subscription is given initially. Later if the patient is willing to continue, the paid subscription model for the specific service will be provided.


It’s a waste management company which converts the waste into environment friendly solutions. Waste Management happens in a series of steps:

Waste Audit → Solution Design → System set up → Awareness → Operation and Maintenance of the plant.

Their unique value proposition is that they give the whole package of waste management. The team is currently working on building new models which can be placed on the roof top or parking space.

They also have a dry waste collection unit which collects huge volumes of paper from big companies and educational institutions and recycle them and return the recycled products.

When questioned about the non degradable plastic which cannot be recycled he quoted “ Those type of plastic will be converted into sheets and will be used for various purposes. In fact plastics are better than paper, if handled properly. If we have to convert all the plastic material into Eco friendly material then we will be cutting more and more tress. That will do more harm than good”.

The team is operating currently in Mumbai. As it has a huge scope for scalability, the judges suggested on expanding the current system through franchise model.

With that the final presentation for the event was over.

The winner of the event was sampurnEarth.

Its focus was on solving the pain point in India today which is the waste management. The scope for scalability and demand for such project is huge. Projects like these will lead to a cleaner and greener India.

The runners up was Kayakalp. For the remarkable presentation and perfectly synchronized talk the team truly deserved it.

The Third place was a tie between the other 3 teams (excluding ISIS).

Kudos to the Organizing Team of Genesis for making this event a success. 




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